For over 30 years, Mercado has been an integral part of life in Hamburg-Altona. It uniquely combines shopping, enjoyment, living, working, and community—open, diverse, and urban. Discover what makes Mercado special—in figures, images, and the voices of the people who bring it to life every day.
| Regular Customer Potential | 67% |
Customers visit at least once a week.
| Daily Visitors | Ø 20,000 |
Within the center alone (visitor count as of 2023)
| Customer Profile | 59% Women |
| 41% Men |
Source: Results of the Mercado customer survey, conducted by bulwiengesa AG, 2022
Mercado at a glance
| Total area | approx. 33,800 m² |
| (excluding parking garage) |
| Retail space | approx. 22,000 m² |
| Offices, public library, doctors | |
| Health insurance offices, childcare center | approx. 4,400 m² |
| Residential space | approx. 5,300 m² |
Structure
| approx. 60 shops |
| approx. 30 market stalls |
| 75 apartments |
| approx. 400 parking spaces, dedicated bicycle parking area |
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More than 50% of visitors arrive by foot or bicycle. |
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IKEA is located 600m away. Every third IKEA customer also visits Mercado. |
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100m to Altona train station 100m to bus and suburban train (S-Bahn) station 1.5 km to Ring 2 2.5 km to highway A7 |
Catchment Area
| Zone 1 | 52,912 |
| Zone 2 | 140,964 |
| Zone 3 | 416,291 |
| Total | 610,167 |
Population of Altona
| 2014 | 262,129 |
| 2018 | 274,702 |
| 2022 | 280,034 |
| 2023 | 280,843 |
| 2024 | 281.136 |
Statistical Office for Hamburg and Schleswig-Holstein, population figures for Altona (main residences only)
The center map shows: diversity meets clarity. All rental spaces at a glance—retail, restaurants, fresh market, doctors, apartments, and more.
Union Investment has stood for reliability, sustainability, and a consistent focus on quality in asset and investment management for nearly 60 years. With assets under management in open-ended real estate funds, special funds, as well as service and pooling mandates totaling approximately 56 billion euros, Union Investment is one of the largest providers of real estate solutions for private and institutional investors in Europe. The company invests in office, retail, gastronomy, logistics, and international residential sectors, and currently holds around 490 properties in 24 countries worldwide. Its global retail portfolio, valued at around 10 billion euros, currently includes 87 existing properties—among them ALEXA in Berlin, QUARREE Wandsbek in Hamburg, and EUROPA-Galerie in Saarbrücken.
realestate.union-investment.com
Sonae Sierra takes an integrated approach to real estate, creating the ideal conditions for solid investments—worldwide. From retail spaces and public areas to residential developments, and from management to turnkey projects—Sierra is the forward-thinking partner for developing innovative concepts. Currently, Sierra is developing six new projects and one expansion of an existing asset. The company manages real estate assets worth €8 billion and currently oversees ten investment vehicles totaling €4.8 billion on behalf of institutional and private investors. www.sonaesierra.com
