Mercado is located in the heart of Hamburg’s popular Altona district, in the Ottensen neighborhood—right on the bustling Ottenser Hauptstraße, one of Hamburg’s busiest shopping streets. Just 100 meters from Altona Station, Mercado is easily accessible—whether on foot, by bike, bus, suburban train (S-Bahn), or subway (U-Bahn). Traveling by car is also convenient, thanks to a dedicated parking garage with around 400 spaces.
100 m
Central bus station and suburban trains (S-Bahn)
100 m
Altona Train Station
1.5 km
to Ring 2
2.5 km
to the A7
Over 50% of visitors arrive on foot or by bicycle—making Mercado a naturally integrated part of the neighborhood, not an anonymous shopping center.
Catchment Area


The world’s first inner-city IKEA opened just 600 meters from Mercado.
One in three IKEA customers also visits Mercado.

At the Center of an Attractive Retail Environment
Located directly on the Ottenser High Street, Mercado benefits from a vibrant environment filled with diverse retail and dining options. Some of Mercado’s shops even open directly onto the street, creating seamless transitions between the center and its surroundings.
All around, strong brands, owner-operated stores, cafés, and service providers come together to form a highly attractive shopping environment—with strong customer loyalty, high footfall, and great overall appeal.
Growing Neighborhood – Full of Potential
The area surrounding Mercado is not only attractive today—it’s set to become even more dynamic in the coming years. Several new urban districts are being developed right next to Mercado, adding thousands of new residential units, along with office spaces, hotels, and local amenities. That means potential for Mercado and opportunity for new residents. Currently, over 280,000 people live in Altona—and the number is rising. This translates to more people, more foot traffic, and greater revenue potential—right at your doorstep.

Mercado is located in one of Hamburg’s most exciting areas—right in the heart of a district full of character, customer loyalty, and tremendous development potential.
Those who move in today will reap double the benefits tomorrow.

Apartments
The first construction phase (approx. 12 hectares) has been completed. The first of a total of 1,600 apartments have already been occupied.
The second phase is scheduled to begin in 2027. Another 1,900 apartments are planned on 14 hectares.
Holsten Quarter
On the former brewery site (86,500 m²), a new district with approx. 1,200 apartments and a 170-room hotel is set to be built in the coming years. Completion is expected in 2027.
Max-Brauer-Allee
Former streetcar depot: 400 residential units planned. Construction is expected to begin in 2029.
New Sparda Bank
Hamburg headquarters: 65 new-build apartments planned.
Bahrenfelder Carrée
Residential and commercial buildings with approx. 290 apartments ranging from 2 to 5 rooms planned; completion scheduled for the end of 2025.
Max-Brauer Quarter / Kolbenhöfe
Around 700 apartments are planned. Completion expected in 2024/25.
Emils Quarter
300 residential units planned. Completion expected in 2024.
A7 Expansion and Tunnel Cover
Expansion of the A7 motorway with two additional lanes and a 2.2 km tunnel cover. Includes park areas, community gardens, and new neighborhoods. Potential for 3,000 new apartments. Implementation expected by 2028.
Science City
Districts near Volkspark, including plans for 3,800 new apartments.
Numerous other small and large residential, office, and urban development projects are planned in the district.
Altona is continuously growing.

